We were tapped by MacKenzie Bezos while she was in the planning stages of an idea to create an online resource with celebrities and students discussing their experiences with bullying. The idea was called Bystander Revolution. We created over 350 videos for Bystander Revolution, and later provided creative direction, strategy, research, and project management for several social media campaigns and website updates. Among the social media campaigns were #MonthOfAction and the #1Act Challenge, both of which featured considerable celebrity support. Bystander Revolution’s videos have been viewed in the tens of millions across all platforms.